Marketing of Library Information Resources and Services using Social Media
Keywords:
Marketing, Library, Information Resources, Library Services, Social MediaAbstract
This article explores how libraries use social media to market their information resources and services. The results show that the most commonly used strategies for marketing library information resources and services are library blogs, youtube, Facebook, Twitter, and wikis. It also shows the benefits, challenges, and suggestions to overcome the challenges of using social media to market library information resources and services.
Downloads
Metrics
References
Akporhonor, B. A., &01ise, F. N. (2015). Librarians' Use of Social Media for Promoting Library and Information Resources and Services in University Libraries in South-South Nigeria. Information and Knowledge Management, 5(6), 1-8.
Bhardwaj, R. K. (2014). Use of Social Networking Sites by LIS Professionals in Higher Education Institutions m India: A Study.
The Reference Librarian, 55(1), 74-88. https://doi.org/10.1080/02763877. 2014.855604
Devi, S. (2020). Use of Social Networking Sites by Lis Research Scholar of Gauhati University. Intemational Joumal of Innovative Technology and Exploring Engineering, 9(3), 227-230. https://doi.org/10.35940/ijitee. C8024.019320
Gaude, S. R., &Faras, A. (2017). Marketing o f Information Resources and Services :A case study of Goa University Library. Professionalism in Library and Information Services for User Empowerment: Opportunities and Challenges (Profuse 2017), April 2017,433-440. https:// www.researchgate.net/publication/349683583_Marketing_of_Information _Resources_and_Services_A_case_study_of_Goa_University_Library
Islam, M. M., &Habiba, U. (2015). Use of Social Media in Marketing of Library and Information Services in Bangladesh. DESIDOC Journal of Library & Information Technology, 35(4), 299-303.
